Galya, a young worker in a provincial factory, dreams of becoming a successful model. One day she leaves her alcoholic parents together with her violent boyfriend and goes to Moscow. She ends up getting hired by a great couturier as a seamstress. During one of their shows, she walks the runway as a model, which causes her to be fired on the spot. Then, seemingly by chance, she becomes the assistant of the owner of a highly exclusive matchmaking agency, which arranges marriages for rich men with the most beautiful models in Moscow. Galya, who only thinks of a career, advances in this world of luxury and money and will do everything to achieve her goals.