Three young friends and aspiring rappers, Albert, Euripides, and Otis want to make their big break. The trio have talent, but no marketable image. In order to get their name heard, they appeal to local crime Crime boss and nightclub owner Gusto along with his sidekick and henchman 40 Dog to ask for a spot on the bill at his club, but during a failed meeting the police rush in and throw Gusto in jail.