The villages of Charmoussey and Super-Charmoussey (Upper Charmoussey) have been longtime rivals despite the fact that many of their inhabitants are related to each other. While Charmoussey is relatively poor, Upper-Charmoussey enjoys the luxuries of a ski resort and thus a better economy than its sister village. The rivalry is also stressed because of the local beauty contest, where the better trained and dressed girls of Upper-Charmoussey always win the contest. Since the size of both municipalities is very small, the local government has decided to merge Charmoussey into Upper-Charmoussey, this leaves the inhabitants of Charmoussey desperate because it is their last chance to win the beauty contest. In order to achieve that, they call the only person who has had any success outside the village, Franck (Benoît Poelvoorde) a second rate actor, who has been engaged mostly as an extra in many films (playing dead people) and is currently down on his luck after causing an accident that resulted in breaking the leg of actress Catherine Deneuve (his biggest role so far).