Eccentric 70-year-old widow Mrs Laura Henderson purchases the Windmill Theatre in London, as a post-widowhood hobby and appoints autocratic manager Vivian Van Damm. In 1937, they start a continuous variety revue called "Revudeville", but after other theatres in London copy this innovation, they begin losing money. Mrs Henderson suggests they add female nudity, similar to the Moulin Rouge in Paris, which is unprecedented in the United Kingdom. The Lord Chamberlain (Rowland Baring, 2nd Earl of Cromer) reluctantly allows this under the condition that the nude performers remain immobile, so the performances can be considered art, the equivalent of nude statues in museums.